Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. But, Michelle Wie has made millions off of endorsements. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. But, Michelle Wie has made millions off of endorsements. Strategic Partnerships, Andy Garcia. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Looking at total company revenue, Pepsi is larger. And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. 4. Even then, Wie was no newcomer. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Shes earned $157.5 million since 2011. Success! LeBron James sponsors and endorsements. And social media has boosted this to the next level of fame. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. 5 fragrance. In doing so, youre agreeing to the below guidelines. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Coca-Cola lost $4 billion in market value . As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. July 26, 2021 July 26, . King Khan is perhaps the most visible actor on television! To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Coke vs. Pepsi. The Shake It Off singer has had some of the best endorsement deals. But in 2013, he renegotiated, according to a report at the time from Reuters. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Creative Content, Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. [emailprotected]. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. This was around $94.5 million. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Sports Marketing. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. Pepsi. . National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. The above images and any images within this In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Walter McBride/Corbis via Getty Images. The most sincere celebrity endorsements happen when the celebrity actually uses the product. David Beckham is a well-known soccer legend, married to Posh Spice. Burt Reynolds. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. 2. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. Most notable endorsement: Diet Coke - $26 million. Add to Wish List. Total Following: 3.9 million. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Cristiano Ronaldo rejects Coca-Cola and praises water. Another celebrity on the list is the queen . Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. But did you know she's been an investor in the brand since 2007? With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). With a net worth of $12 million, shes not one of the richest female athletes in the world yet. share our stories with your audience. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. March 18, 2021. Rivalries don't only exist on the playing field. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. Diet Pepsi. Spieth has held his sponsorship deal with Coca-Cola since 2016. Shaquille ONeal is no stranger to endorsements. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. You've successfully subscribed to StartupTalky. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. Coca-Cola also had the first celebrity endorsement. Coca-Cola Enjoy Bottle Gift Tube. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures.